Revision Units

|UNIT 3 | CONTENT: 1) MARKETING -Market look - harvest-time ladder and repeat purchase -Product vivification cycle -Boston Matrix -Branding and specialty -Building a successful marketing mix 2) MEETING client NEEDS -Design and inquiry development -Manage stock and quality -Cost-effective trading operations and competitiveness -Effective customer Service -Meeting consumer protection laws 3) EFFECTIVE pecuniary MANAGEMENT -How to improve cash flow -How to improve advance -Break-even charts and break-even analysis -Financial growth 4) EFFECT PEOPLE MANAGEMENT -Organisational body structure -Motivational theory -Communication -Remuneration 5) THE WIDER globe AFFECTING BUSINESS -Ethics in personal line of cred it -Environmental issues -Economic issues affecting international trade -The impact of political sympathies and the EU 3.

1 Marketing Market research Market research is finding issue to the gameest degree your: Customers Competitors Market There argon two types of market research: ancient research you film out yourself e.g. questionnaires Secondary research that has been carried out by psyche else and you use it to make decisions e.g. internet, newspapers You use your market research to possess a feel of what your customers want. For example; A survey shows that 76% of your target market want high definition TVs a t low prices you would settle to achieve th! is by setting the prices of your HD TVs reject than your competitors. Product exertion and repeat purchase: Most businesses urinate many products The campaign of products they sell is known as the crop MIX E.g Product life cycle: ALL products have a life-span/expectancy. Businesses usually use the product life cycle to expand this and buy the farm out how well products have...If you want to get a abundant essay, order it on our website: OrderEssay.net

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